Smyths Toys always gears up for their Black Friday toy deals early, with the main sale starting on Friday, 24 November, 2023 and then some Special Buys on selected toys a couple of weeks sooner. Whether you’re looking for LEGO, Playmobil, Bluey toys for little ones to Sylvanian Families, Barbie, or something else, Smyths will have something to suit your budget and your child’s wishlist.

There isn’t many really good toy stores around the UK, so Smyths Toys is a favourite destination for parents and kids in the lead up to Christmas, during their Black Friday sale and of course, throughout the year for birthday gifts. From action figures and dolls to bikes and scooters, board games to puzzles and video games, Smyths Toys pretty much has it all.
When is Smyths Black Friday Toy Deals and Special Buys for 2023?
Main Toy Sale Date: Friday, 24 November, 2023 | BF Special Buys: Around 2 weeks before this date.
So, those of you looking for a good toy deal and start looking from early November when their Special Buys go live and then later on in the month for the Black Friday event. There’s also lots of offers in the lead up to both events, which even includes half price toy sales, so keep checking the Smyths Toys special offers page for everything that’s reduced.